A game plan for assembling and integrating data is essential. Companies are buried in information that’s frequently siloed horizontally across business units or vertically by function.
Investing in assets such as technology, tools, and data sets; and tackle the intrinsic challenges of securing commitment, reinventing processes, and changing organizational behavior.
If analyses are run in silos, if the outputs do not work under real-world conditions, or, perhaps worst of all, if the conclusions would work but sit unused, the analytics exercise has failed.
